Walker Evans and choices

Cereal aisle One has only to take a stroll down the aisle of the grocery store to see that the choices offered are more than one stomach could ever tolerate. Perhaps that is why we are often reminded that if you are trying to watch your weight you should not go to the store hungry. The cereal shelves are a fine example of choice overload, flakes of every size and concoction, from sugar coating to corn and rye, it seems as though we have been given quite a palette of breakfast delights.

But lest we really take time to pause just perhaps all this abundance is actually what could be referred to as “false generosity”. Are all these enticing products for our nutritional benefit or have they been formulated for our ever-greedy taste buds and another’s financial appetite? And although the food industry and manufactures have given us such ample reason to eat, their generosity may actually be something very different than what meets the eye.

Today’s blog reintroduces the esteemed thinker: Walker Evans (1903-1975), an artistic icon who became one of the most influential American photographers. In 1926 he traveled to Paris where he developed an interest in literature. However, upon his return to the United States a year later, he resorted to a different medium, photography, as his artistic outlet. Rejecting the prevailing aestheticized view of artistic photography, he instead chose a straightforward and direct style where he concentrated on photographing quotidian American life during the second quarter of the 20th century. He is universally regarded as the premier photographic artist among the Farm Security Administration staff during the late 1930s.

I now bring you one of his photographs, Grocery Store Window, Macon, Georgia (1935) a flashback in time to a date in history when choices of what to eat were often not a luxury but rather a function of necessity.

walker evans grocery store